As an island nation, a connection with the ocean is an intrinsic part of what it means to be a New Zealander. We rely on it for nourishment, for recreation and for a strong economy. It’s where memories are made, where friendships are strengthened and where families source food for their table, together.
It’s in our blood – and we’d like to keep it that way.
Which is why we treat kaitiakitanga, or guardianship, of our waters not only as a responsibility, but as a privilege. In doing so, we envisage a future with healthy, sustainable fisheries, where the ocean and its bounty can continue to benefit all New Zealanders.
We believe that through education and public awareness, more fish in the water is an attainable outcome. Through supporting innovation and best management practice, it’s our aim to provide a legacy so that future generations can continue to embrace sustainable fishing as a treasured feature of the Kiwi lifestyle.